Communications
PR & Communications
Shape what gets said about an organization — to press, employees, and the public, especially under pressure.
What you'd actually do
- Draft the announcement, then the questions it will trigger.
- Pitch reporters and prepare the person who'll be quoted.
- Run internal communications for a change employees will feel.
- Track coverage and sentiment, then adjust the message.
Common job titles
Entry level
- Communications Coordinator
- PR Assistant Account Executive
- Social & Comms Associate
Mid-level
- Communications Manager
- PR Account Manager
- Internal Comms Manager
Senior
- Director of Communications
- Head of Comms
- VP Communications
Broad U.S. compensation context
Entry level
$55K–$80K
Mid-career
$90K–$130K
Senior
$150K+
Varies by level, location, company, and date; use as directional context.
Common employers
EdelmanSpotifyNikeAirbnbRedditAtlassianShopifySalesforce
Core skills
Fast, clean writingMedia relationsMessage disciplineSpokesperson preparationCrisis judgmentCoverage measurement
Common backgrounds
- Journalism, communications, English, or political science programs
- Agency account coordinators moving in-house
- Former reporters moving to the other side
- Marketing or social media roles specializing into comms
What success looks like
- They write the statement quickly and it doesn't create a second story.
- Reporters actually take their calls.
- They tell leadership the uncomfortable thing before it's public.
Career path
- Coordinator
- Manager
- Senior Manager
- Director
- VP Communications
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